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The Cellar Journal

Alentejo Makes the Lightweight Bottle a Regional Project

Alentejo Makes the Lightweight Bottle a Regional Project
Photo by Thomas Thompson / Unsplash

The new 390-gram bottle is not the lightest on the market. Its relevance lies in making lower-impact packaging available across an entire wine region.

Alentejo has unveiled a 390-gram wine bottle developed for producers across the region. The bottle will reduce glass use, transport weight and packaging costs, but its real significance lies in the collective structure behind it.

What happened

The Comissão Vitivinícola Regional Alentejana has presented the Alentejo Lightweight Bottle, developed with glass manufacturer Verallia and other partners over four years.

Every producer in the region will be free to adopt the bottle. It has been designed to work with existing filling lines, transport systems and storage, and is expected to be offered at what the organisation describes as a competitive price.

The project is not yet complete. Bottling and stress tests will continue until the end of the first quarter of 2027. The final production model will then be confirmed, with its market launch planned for the end of 2027.

Alentejo estimates that approximately 50 million bottles are filled in the region each year. Using less glass at that scale could reduce raw-material and energy requirements, transport costs and the recycling fees paid by producers under Portugal’s extended producer responsibility system.

Why a regional bottle is different

Large wine groups can develop proprietary bottles, negotiate substantial orders and absorb the cost of technical trials. Smaller estates usually have to choose among the formats already available to them.

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