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The Cellar Journal

A Papal Cuvée Sold Out in 48 Hours. The Wine Already Existed.

Five hundred bottles of Moselle Auxerrois sold out after receiving a papal label. The wine was not created for Leo XIV, and that is precisely what makes the story worth examining.

A Papal Cuvée Sold Out in 48 Hours. The Wine Already Existed.
Photo by Simone Savoldi / Unsplash
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